http://smbmeta.org/
A simple metadata format to describe small businesses, by Dan Bricklin.
Here, metadata = simple information about the business like name, opening hours, locations.. Yes, things we can find in business directories. (The purpose is to build a decentralized directory os SMBs).
Having simple metadata (big word to only describe "data about your business"), if it catches on (the format takes a lot from RSS "architecture" to be sure it has good karma to catch on 
), and is spam-free as envisioned (cf essay by Bricklin about that), this is a realistic and pragmatic example of something that can work because it stays damn simple.
What do you think?
Scoble, you're killing me! You've never used those features because the they didn't work properly. If it *did work,* would you use it? (Rhetorical question.)
Give them the time to make it work and don't worry about calling it hype. This web stuff can be a little difficult, especially when there's so darn much of it.
After all, Google takes into account meta information in its pagerank algorithm (not meta tags, but meta information), and you like Google and use it every day. Do you think Google is perfect? Did you not use web search engines before Google came along?
And you know as well as I do that while Google does okay for some stuff, it doesn't do okay for other things. Don't you want a wonderful world where you can actually find what you're looking for?
Jenny
I have a feeling your employer will have you drinking the metadata "Kool-Aid" before too long. You may not even realise you are doing it: Office likes to hide that stuff (ie. putting your name on every Word document you write).
I think you're dead right. There is an obstacle to entering metadata that will never be overcome - people won't invest the time *now* on the off chance that they'll want the information *later*.
Ole
Scoble: It's easy to get people to generate metadata, as long as they don't know they're generating metadata.
The most obvious example is the humble tag. Every time you link to some other site, you're telling me something about the post that contains that link. You're creating a one-way relationship between your content and whatever is on the other end.
Then expand that to Trackback, where the link becomes bi-directional. Now there's a situation where I can not only conclude that you think your Post A is related to someone's Post B, but if the author of Post B allows your Trackback to persist, then I know that there is general agreement about the relationship.
That's really valuable info, from a search engine's perspective. But you don't provide that info to help the search engine... you do it because you want to link to other people.
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