Thanks TAC. You're a gent.
Pundits seem to confuse the opening up of new media and executional formats (and thus many more ways to skin the communications cat beyond :30 TV spots) with the disappearance of advertising as a marketing tool. Au contraire, as you point out, simply myriad more places to put it.
SB:
Yes. In order for their beloved "conversation" to achieve dominion they must first slay the evil dragon of "interruption."
If advertising is dead, I wonder what is Google selling. =)
And let's not forget insidious "Naming Rights" whereby public landmarks become billboards for the rich and wannabe-famous. Egregious example: NY's Public Library (the famous one with the lions) renamed for CEO of a hedge fund.
Great post, as usual, and it reminds me that advertising was never a conversation, it had always been an interruption (a welcome one when it's a great ad/spot/whatever)-- but hasn't it now just become a wall of noise that we're growing immune to? Like car alarms and billboards...
OH- and thanks for switching to pop-ups for the comments in introducing blogs that catch your eyeballs -- heading over to check them out.
GP:
Yes, it is and always has been a wall of noise. Only now the wall is higher and the noise is louder. The art of advertising is getting over, under, around, or through the wall.
That's why we get the big bucks.
Oh, a new book to read! Thanks Bob, it will go on my "list".
I just realized that I've been linking to a youtube video via my comments! opps and sorry.
I think "the conversation" will only make people want it more.
And I don't think advertising is the only reason the desire for more stuff has gone up.
Commenting by HaloScan
