Too f***ing true. Can't wait for the next installment.
We have a pit now, the cage was getting too expensive what with the locks and shit.
Bob,
I have to ask, are you from Brooklyn?
http://community.brandrepublic.c...ve/2009/
02.aspx
Dave: Bingo.
And here I was demanding my creative director come up with a bullshit process, with arrows and boxes and funnels and animation (for sex appeal!) to deal with that question. Of course, since we still have to sell this shit to people who usually don't know any better, I'll probably keeping pushing for the 7-course banquet!
Can't wait to see the client question!
You forgot the coffee, music and shitty food. Or do you starve your creatives? Probably provides precious motivation, eh?
Looking forward to the follow-up...
A pit? You lucky blighters. We've only got an empty Pizza Express box. With little bits of old cheese stuck to the ceiling in case we get peckish.
Where there's a Will there's a Jimbo.
Thank you for this.
I've spent years of my life working on technology accounts and what I've realized is that there are two types of people. Those who believe software is the solution and those that believe that work takes a human hand and a human touch.
The process proselytizers believe systems solve problems. That a marketing "engine" can drive success. These people make me retch.
If you can't describe what you are doing as a process, you don't know what you're doing.
(Deming was a systems/production genius who died in 1993. This is obviously from a spammer -- TAC )
I actually ended up leaving a start-up agency during the dot com hey days because we had this very argument. I insisted that every company has the same process and that the only unique thing in any agency process was the people involved. They wanted us to create a unique process. We didn't last 2 weeks together! As always. loved the post!
The Beatles had a process. They always started with a powerpoint deck which outlined the parameters for a potential hit. Concocted by their armies of planners and account folks. Empowered with this wisdom they would form ideas for chords for verses, choruses and sometimes bridges.
Then they brought their different ideas for lyrics and melodies to focus groups. They utilized the feed back to fine tune the lyrics, the bass lines, and chord progression as well as device certain musical changes to fit the input better. "Rocky Raccoon" almost died in testing as an old lady from Newcastle didn't quite believe that a raccoon could check into a room. "We all live in a yellow submarine" came close to the same fate as we someone noticed we certainly don't all live in yellow submarines and would therefore not easily identify with with the lyrics. However, one focus group member had once served on a submarine during WW1 and couldn't get this out of his mind which convinced the producers that the song might find an audience among men like him and those he might influence. However, it was also noted that he preferred yellow to gray when picking a favorite flower. John and Paul where delighted with this as they originally had suggested purple but was afraid that blue or red might win out.
Neither of them liked blue or red very much as they felt both were a tad too commonplace politically speaking. Yesterday is an enigma.
well, sorry for the spelling mistakes....dyslexia and swedishness do that to you
It's the voo-doo you do so well.
Maybe it happens in the shower, on a treadmill, planting the garden...
We try to avoid explaining how we got there. It's like good sex. Nobody needs to know. Just enjoy the result.
I've worked at two agencies that both stole the same "development process" chart from another agency and slapped their names on it. I guess if you're gonna trot out some useless bullshit, at least be efficient about it. Steal!
Commenting by HaloScan
