Gravatar Couldn't agree more. The RFP pain has always been exacerbated by the knowledge that the questions and answers provide little value.

One more question maybe: "Why should we hire you?"


Gravatar Amen. This goes for your post below, as well.

Simplicity. Clarity. Honesty.

Oy. When did it all go awry?


Gravatar There's one more question any client needs to ask:

"How easy is it for me to make sense of your invoices when they arrive?"


Gravatar The smartest client I pitched (an airline - who'd have thought?) spent a day with each agency on the short list, including lunch and dinner.

Answering the question "Are these people I want to spend a lot of my working life with?" is perhaps as important as any.




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