You're talking mighty good sense there.
The "attitudinist" have got things upside-down, but it's an idea so entrenched in our folk psychology that attitudes cause behavior that it is almost impossible convince people otherwise. Even if results go a long way.
I'm not sure that behavior can be changed any better than attitude.
I'd like to see more on this aspect of human activity.
"From the fullness of the heart (attitude) the mouth speaks (and the body behaves)." Hard to separate, no? Remember J.A.C. Brown's two dicta in "Techniques of Persuasion" (required reading for any ad person):
"The will to believe is more powerful than any mere experience"
and
"Emotion is stronger than reason in the vast majority of people."
In good times and bad, advertising lives and dies by these criteria.
As to the proportions of people who buy the most, this applies to every human activity (proportions vary but the theme prevails): 75% of the speeding tickets go to 25% of the drivers; 75% of the success in ------ goes to 25% of the purveyors.
I think that it is extremely hard to change someone's attitude, almost impossible. Try getting a strong republican to change to a democrat. It's not going to happen. However it is possible for a republican to vote for a democratic candidate.
I agree Charles. Attitude is almost impossible to change. Habit and routine can be altered, but a mindset will not be fully influenced by an ad or persuasion.
Commenting by HaloScan
