Clients like complicators: It makes them feel as though they're getting their money's worth.

Agencies like complicators: It makes them feel as though they are adding value and doing something that only they can do.
Steve H. | Homepage | 12.19.08 - 10:50 am | #

Very good point, Steve
ad contrarian | Homepage | 12.19.08 - 11:36 am | #

If those metrics help us make better choices (i.e. 80% more people clicked on the logo when it was at the top of the ad block, as opposed to the bottom.") then are you saying there is no value because it's overly-complicated?

If I can split test two offers and crowd-source the answer, thereby making my clients offerings more valuable to the consumer, is there no value in that?

I agree that the industry is getting very very complicated, but that is technology aiding in marketers quest to stop wasting money.

Or we could just run newspaper ads with no tracking and never know our true ROI. I guess it would be more "simple" but would it be any better??
Levi McConnell | 12.19.08 - 12:28 pm | #

The execution may be complicated but the explanation should be simple; get the right message to the right person at the right time.
James | Homepage | 12.19.08 - 1:22 pm | #