Oh, I can see the Web 3.0 campaign now. It would feature a display in Second Life which, before crashing at the prospect of more than a couple of dozen visits, would be invaded by an attack of flying purple penises. This in-world display would be accompanied by a Twitter account started by a Dr. Pepper executive who would post "Free Dr. Pepper -- the world's best soft drink". The rest of the Twitter comments would be supplied by the thousands and thousands of fans who would write such pithy observations as "Dr. Pepper Sux!" and "Isn't Dr. Pepper the dealer who sold me that bad crack?" A similar fate would befall their Facebook or MySpace page.
On the plus side, unless they advertised their Web 3.0 campaign through stodgy, old-fashioned methods such as television commercials (which to date hasn't been done by a single cutting edge marketer), only a relative handful of people would have even heard about it.
The inevitable legal actions, however, would be reported through the stodgy, old-fashioned media, thereby reaching millions of people. As a result, the marketing whiz kids would be able to point out that while the campaign undoubtedly had its glitches, it was a roaring success for The Brand because it had been responsible for an unprecedented amount of "buzz" and "talk value."
Web 7,456.0: Content that matters paired with the search tools to find it.
The trick is to survive all the transitions between 2.0 to 7,456.0 without gouging your eyes out with a grapefruit spoon.
Commenting by HaloScan
