Sunbeltblog comments
I can't believe what I just read. Clearly he has a marketing background and is almost (I really emphasize almost) as out of touch as a certain person with the last name of Bush.
"People can understand in order to have convenience and on-demand (options), that you can't skip commercials."
...and here was me thinking six hundred slots of ten minute commercials that you can't avoid would be the complete opposite of "convenience".
Doh.
Why is it that the only people who love advertising are people who work in advertising, and those people have the totally misplaced idea that everyone else absolutely loves their products?
When will someone try to break it to one of them? Or is it that they have been told, but refuse to hear the truth? :aha!:
I don't know. I agree with him word for word right up until that last sentence. I have a DVR, and (in my opinion) the fundamental service it offers is time shifting. Skipping commercials is just a nice fat bonus. So I am inclined to agree that skipping commercials is not the primary selling point of DVRs. However, you can't really expect people to sacrifice commercial skipping for time shifting, especially since the cat's already out of the bag. If I couldn't skip that Dodge commercial with the fairy, I would have gone insane a long time ago.
Quotes like these remind me of the sign that is always posted at the entrance to the Marketing Department in Dilbert strips:
"Welcome to Marketing: Two-Drink Minimum."
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