I hope his enthusiasm & dedication trickles down to the players.

"Don't step on the field if you don't want to win. We want to win."

Oh yeah.


Industry, eh? Industry...Forgive me guys and girls but I'm not really sure I want to go there. Be it on the stadium field, in a pool or on a hardboard court, it's still a game, nothing more. We should always play to win but IMHO our University has already sold too much of what it was. And now the games join the rest as an "industry." ND Inc. Cheer, cheer...The echos are fading.


This is a good post.
He will be a great AD.

NCAA 09 is out.
anybody got it yet?


Wow, way to latch onto one thing out of the whole pile of quotes to be negative about there, Domerplayer!

From the quotes so far, I like the pick. Now we'll see what he does and go from there.


When was/is the BCS meeting?

I am curious what Swarbrick have to say about Notre Dame and the current BCS deal (the reduced payouts).

If his theory do coincide with many of us who follows ND Football concerning that, what do you think he's going to do about it before or after the current deal expires?


He'll likely do nothing until the current deal expires since there isn't much to do. Hopefully a title or two would have been seriously contested by ND when that time rolls around.


Domerplayer: collegiate athletics is an industry. It generates billions of dollars across these United States in everything from hotel revenue, stadium concessions, scholarships for players, airfare for travel (for teams, fans, recruiting, etc.). The economic impact of athletics--professional and amateur--on cities has been well-documented. It is an industry and Notre Dame is part of it. How else do you explain the lucrative deals with ADIDAS and NBC? If these were "just" games, would there be millions of people reading about the teams in the off season?

I'd much rather have a person at the helm who recognizes the industry for what it is, has a vision for where it should go, and has the interests of Our Lady's University at heart.


Boys, this is the right guy. I particularly like his vision for changing the academic and athletic climate....of getting schools like ND to band with the Dukes and Stanfords and force a level playing field for academic standards.....which is what I read into one of his statements. I recognize that all first day speeches are filled with grand dreams and they should be, but you put this guys credentials alongside his heart and I think we really have the right combination here....


There can be no doubt that NCAA athletics, and football in particular, is an industry. Take the BCS as a prime example. The fact that the bowl game matchups (aside from 1v2) are selected purely on monetary impact while continually disregarding tradition and rivalry is an outrage, but it is the reality of the situation. Notre Dame can not sit still while the rest of the NCAA changes during the next 10 years. I am glad that Swarbrick is leading the department, as he at least sounds like he knows what he's doing.


I love this guy.


I agree with all you have written Doug, as well as the rest out there. I'm just saddened by the final, overt embrace of the concept by the University. He appears to be a wonderfuly accomplished guy but I still don't want to go there. To the Stadium every Saturday, yes, but not to where this will lead us. We may have gained the world, but...


I agree with Domerplayer. If the corporate influence on college athletics is as irresistable as it appears to be, it's probably better to acknowledge and embrace the influence than to resist it. But we can still regret the need to do either.

I defy anyone to like what NBC has done to the home game experience since the contract began. Yes, it's nice to be able to watch games every week and to raise money for scholarships. But at what price? NBC's coverage is terrible, its ads are repetitive and moronic, and as a father of young kids I find it harder and harder to justify spending four hours watching games that could and should be over in 2.5. Attending the games in person used to be sheer pleasure win or lose, but the long TV timeouts and the sheer fact of being cooped up for 4+ hours both take a toll.

Go Irish!


I know most people are not Rick Telander fans, but read his book The 100 Yard Lie. It is all about money now. The intercollegiate sports time has come to an end. Money controls collegiate sports and something that Telander states is that if you really want to make intercollegiate sports an extracurricular activity then hire a coach from the faculty and dont charge admission to the games. Years ago we were lucky to see the Irish on tv twice a year. I long for the days of Van Patrick calling the play by play on radio. I for one used to love listening to the Irish on the radio and it was a real treat to watch the USC game. Unfortunately, those days have passed. The university makes so much money from athletics today they would be ignorant to not reap the benefit. The days of what made not only ND but college football great are long gone, so we either grasp the new millenium as they say or we could go back to making football and all sports extracurricular. Domerplayer, VIW and others who played in the past and post here can relish in the fact they played during the "golden age" of college football when it was win for your school not for your check. I remember a time when the head coach at ND was one of the lowest paid with the highest prestige, the third toughest job in America. Still not sure how the president and mayor of New York ranked ahead.


Looks like a whole lot of us here are ND purists. I, too, lament the evolved corporate feel of the football program. But, you can't un-ring that bell. It is what it is. I just hope that Notre Dame is able to preserve the visual integrity of the stadium, players' uniforms, etc. Keep the Jumbotron out. No ads or electronic crawl in the stadium. Don't "Nascar-ize" the uniform with more corporate sponsorships and their wretched logos. I know these things don't address the much deeper issues, but the University foregoing easy money by holding fast to the image that is beamed all over earth via satellite is, IMO, a good first line of defense to the general erosion of spirit and tradition with regards to ND's continued involvement in collegiate athletics, particularly football. And quit blaming academic needs for athletic department sell-outs. Draw the line somewhere and hold firm.


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