Is it the end of blogging? No. Is it the end of big-money blogging?
Maybe.
As you say, you're interested in the creatives. But as it gets easier and easier to get your creative content published, there will be more really great creative content out there. This will break the market up into smaller and smaller pieces. There are already more great blogs than anyone can read in a day, a year from now the number of great, creative, interesting blogs will be larger by a factor of 100. Maybe 1000. Maybe 10,000.
When there are a billion readers, but a million fantastic blogs, I think there will be a good chance we'll see a huge number of blogs that get some of the readers, and very, very few that get most of them.
J. Jeffryes is right. There'll always be a long tail, but the animal will get bigger and bigger. Ten or twenty years from now, how many millions (billions?) of people will be consuming and generating Web content daily? Blogging - whether it retains that moniker forever or not - is here to stay.
I totaly agree that the content is what matters and it does not matter if it's on a blog or other type of site.
What will happen is that the large amount of seperate good blogs will realize that they are fighting for readers and they will start consolidating.
In the long run groups of good bloggers will get under common roof and produce blog-magazines under a topic.
A good example is Linkadelic Magazine
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