As a working shlub trying to get any edge that I can on investing ideas, charging a low fee ($25) would be terrific for someone like myself that doesn't [yet] have a huge amount to invest in any one stock. I'd personally be thrilled that you might make the earnings report free after earnings.
As a business person, I'd say... why leave money on the table, when you could still charge $5-$10 after earnings (I believe people would still pay something for it), and not devalue your work? You already offer well reasoned insight on your blog. Besides, I never trade just before (or during) earnings season anyway.
On second thought, forget what the business person said; listen to the shlub. 
Sorry, meant to say,
"...you could still charge $5-$10 after earnings by including your reaction to those earnings in the report..."
Great thoughts. I'm going to try this free after earnings approach though and study the results. My reasoning: the marketing value of giving away the reports after earnings are reported will offset the fairly small amount of revenue I would make from them. Now, I don't know that to be true, but certainly for the first year or so, I'm looking to build audience more than revenue, so it seems like a good risk to take.
thanks for letting me know your thoughts!
Carl
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