GM accounted for most of drop in advertising. They reported a profit last quarter, which is better than a loss. Interestingly, AT&T cut advertising by 12.5% yet had a good first half of 2007.

Top Advertiser Spending:
------------------------
General Motors -25%
Ford 2.7%

AT&T -12.5%
Verizon 8.8%
Sprint Nextel 13.5%

Proctor & Gamble 1.8%
Johnson & Johnson -9%
beanie | 09.13.07 - 3:54 pm | #