I assume this tumble is across all marketing channels. So my question is why are they cutting back on marketing? Does any one thing stand out?

Are they expecting a recession? Are they just retrenching/reevaulating where to spend future marketing dollars? Is it getting cheaper to get the same marketing results? Are some products so constrained that there's no need to market (i.e., Wii)? Are there no new products to market being that it's the post-Christmas quarter (i.e., iPod marketing on TV and in print seems way way down.)
mark | 03.30.07 - 7:21 pm | #