I explored the notion of why people who are exposed daily to high interface and interaction values inherent in TV, movies, advertising, magazines and gadgets in the consumer sphere are somehow supposed to be rendered incapable of expecting and appreciating the same within the walls of the enterprise from 9 to 5, with a dozen enterprise examples that aren't sexy:
What isn't sexy enterprise software?
http://counternotions.com/2007/1...exy-enterprise/
I think that part of the reason is that making as elegantly as Apple does (when they do it right) is subtle and difficult and subtle and difficult aren't easily encapsulated in the search for next quarter's profit. On the other hand, small companies which can have the time to be subtle and creative don't have the resources to enforce a design standard such as Apple and MS can. Just adding some color or a curved surface to a product doesn't cut it. You need to understand human perception and design to the the user and that is quite difficult.
Commenting by HaloScan
