The softdrink comparison is brilliant. It is interesting how Coke is able to consistently dominate in a market where the product is essentially sugar-water. It somewhat pains me though that a study has to come out pointing out the fact that familiarity barriers exist and are significant. That seems very obvious to me. I see it in my own laziness when trying to summon up the energy to actually consider new products. Am I alone on this?
This is why, in spite of Vista's manifold deficiencies, I doubt OS X will penetrate 20% marketshare for a few more years.
Apple is already acting on this consumer inertia: the iPod has already taken advantage of the move to mp3. And now the AppleTV is aimed at people who are already being asked to move from DVD to HD-DVD/Blu-Ray. To help get adoption of something new, a company needs to look for all the support it can get, especially seams where people are asked to transition to something else.
As for the iPhone, the movement to exchange landline phones for cell in the home is just beginning in the USA. If Apple can get AT&T to buy into having a VoIP over its WiFi for home use ...
Commenting by HaloScan
