"Business offers love to get money; consumers offer money to get love."
Experiences, and trust relationships, are of baseline importance. We need to trust that our gizmos will work. Or can be replaced. Or that we can be reimbursed.
More than that, however, Apple does best when it sells solutions. For most of us, the iPod is a back to front solution for acquiring and using audio.
Commenting by HaloScan
