Here's my idea for a 2007 Superbowl ad:
Start with a shot of our universe with the theme from 2001: A Space Odyssey playing.
Moving through the universe an iPhone is visible on its side (light reflecting off of its side), resembling 2001's first glimpse of an obelisk in space. As we rotate through the space to bring the iPhone into focus we transition to the iPhones screen which is then zoomed into.
As the music transitions to the score used at the end of 2001 (where Bowman is baraged with images), we are imersed in the iPhones new multi-touch technology with a high speed demo of some of the iPhones capabilities.
Abruptly the music ends and we are in a room reminiscent of the room David Bowman finds himself in after journeying into the obelisk. This time there is an iMac present.
A pan into the iMac shows a previously unseen OS X Leopard demo using some of the same multi-touch technologies for Time Machine, Aperture, etc...
Then the text comes up:
Coming soon from Apple, Inc.
iPhone
Mac OS X Leopard
and finally:
2007: The year we make contact
I think both the author and the commenter above have the right idea. I would be disappointed if the SuperBowl spot is just to announce that the Beatles catalog is available on iTunes.
Like the commenter above, I'm putting my money on something more akin to the classic 1984 commercial. It would be tremendous if Apple again brings back Ridley Scott to do the new commercial.
But I think this is really the year of the Mac. The fact that Apple didn't say anything about Leopard, iLife, or new Macs at MacWorld makes me think something BIG is coming down the pipeline. When Steve Jobs said that the iPhone was running OS X, my first thought was, "The Top Secret feature of Leopard is Multi-Touch."
1984 brought us GUI computing with a point-and-click interface. I think Apple is planning to finally obsolete the mouse with Multi-Touch. Just imagine what a Multi-Touch iLife running on a Multi-Touch Leopard requiring Multi-Touch Mac hardware will do to juice Mac sales!
That, I think, is something worthy of a SuperBowl ad.
Commenting by HaloScan
