Winning online writing clients is a lot like finding other types of clients. It requires that you sell yourself. And to do this you have to understand the marketing value of keywords and search engines.
Search engines are the key to having a Web site noticed by the Web-surfing masses. If you can demonstrate to your prospective client how you can increase traffic to his or her site with carefully crafted and meaningful content, you are well on your way to building a satisfied client base.
I write specialized content for Web sites and make as much as $20 per article. Most Web owners and developers understand the importance of original, informative articles with carefully placed keywords that garner notice by search engines.
The angle that you are writing for a Web site is less effective than showing that you write helpful marketing materials to gather attention for the site.
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