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Marketing Partnerships
Visconti/Barton Motorsports and Legend Car Racing
www.viscontibartonmotorsports.com
Why consider Marketing Partnerships or Sponsorship Opportunities in local short track racing?
In recent years, auto racing has become the highest-attended spectator sport in the United States. While several million people annually attend professional motorsports events sanctioned by organizations such as NASCAR and the IRL, hundreds of thousands of people also attend weekly short-track racing at local tracks across the country.
Motorsports marketing, or race team sponsorship, is one of the most cost-effective methods of advertising. Race fans are extremely brand-loyal. A recent survey showed that almost 72 percent of NASCAR fans polled stated that sponsor influences have a direct effect on their purchases.
We can tailor an inexpensive advertising program to a sponsor's particular needs. In addition to professional graphics on the car itself, marketing partners will be prominently placed in our web site, www.viscontibartonmotorsports.com . Since we utilize a 28' enclosed trailer, it can become a rolling "billboard" during our trips to and from the track.
Visconti/Barton Motorsports was established during the Winter of 2007 with John Visconti and Thomas Barton as the Driver/Owners.
We compete in the nationally recognized Legends Car Racing Series and are able to race at top NASCAR tracks such as Atlanta Motor Speedway (Atlanta, GA), Lowes Motor Speedway (Charlotte, NC), and Rockingham Speedway (Rockingham, NC) to mention a few. The tracks where we race in the Northeast include Riverhead Raceway, Bethel Motor Speedway, Wall Stadium, Chemung Speedway, Stafford Speedway and Waterford Speedway.
Legends Car Racing is governed by INEX and 600 Racing at thousands of tracks from coast to coast. A number of today’s top NASCAR drivers like Kyle Bush & Dale Earnhardt Jr. have raced in this series. Thousands of dedicated fans attend these races on a weekly basis. Many cars have nationally recognized sponsors. They include companies such as, Hormel, Cingular, Nextel, Zaxbys, Bojangles, Subway, General Mills, Home Depot, Western Union, Atlanta Journal plus hundreds of others known across the country.
Motorsports Marketing Goals
· Increase Brand Awareness
· Increase Brand Coverage
· Increase Brand Loyalty
· Platform to Launch New Programs
· Drive Sales
Increase Brand Awareness
· To fans and spectators at the track. Over 100,000 in attendance every season.
· Research shows that a potential customer needs to see a company’s name seven times to remember them.
· Potential customers will see your company’s name an average of 50 times per race.
· The sponsor’s name may be announced numerous times during the race event.
Increase Brand Coverage
· The sponsors name will be seen at different racetracks in the Northeastern United States. These are the tracks at which we plan to compete during 2009.
· Riverhead Raceway, Bethel Motor Speedway, Wall Stadium, Chemung Speedway, Stafford Speedway and Waterford Speedway
· With possible roadcourse races at Limerock and Watkins Glen
In addition we may travel to compete at:
Lowes Motor Speedway (Concord, NC)
Rockingham Motor Speedway (Rockingham, NC)
In addition to the above listed locations the sponsor’s name will be seen on the race trailer while in transit on the interstate and local highways.
Charities we support Motor Racing Outreach (MRO) and Race Against Drugs and the Victory Junction Gang Camp
Visconti/Barton Motorsports will support MRO, Race Against Drugs, and the Victory Junction Gang Camp and will make our car available for public appearances on their behalf.
· Special arrangements can be made for promotions at the tracks we appear at - such as ads on the retaining walls or for a company night out.
Increase Brand Loyalty
· 72% of race fans testify to buying or using the sponsor’s product.
· 55% of race fans said they would “almost always” purchase or use a sponsor’s product over that of a closely priced competitor
· Logo Exposure
Your logo will be placed throughout our race team and equipment.
§ On the Race Car
§ On the Race Car Trailer
§ On the drivers race suit
§ On uniforms worn by the crew
Platform to launch new programs
· Advertisements that can be changed periodically to show new offers for your company.
· Arrangements can be made with the Race Track to distribute handouts or other promotional items.
Drive Sales
· This will be done by putting your company name in front thousands of potential customers
· Aggressively seeking new customers to buy your companies products through your web site on and off the race tracks
We assure representation of your company with the highest level of professionalism and pride - as well as being a positive influence to increase your sales.
I would like the opportunity to meet with you to discuss this marketing opportunity. Please let me know what additional information you would like to assist in a decision to include motorsports in your marketing plan. We can be reached at 516 286-9089 or Email Viscontiracing@aol.com
Thank you for your time and for considering a partnership with Visconti/Barton Motorsports to market your products and/or services during the upcoming 2009 Summer and Winter season.
Sincerely, John Visconti and Thomas Barton
Dear John and Thomas,
I'll leave your comment up as an 'open letter'. Hopefully somebody in the US will take an interest. But I'm afraid it's not for me.
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