Comments for Advanced Organizational Communication Blog
When comparing a customer forum to a corporate blog, a forum is more of a closed community, where member discussion occurs inside the forum between members. Occasionally members refer to outside content and websites, but typically the discussion is within. Forums are best moderated not managed; a company with a forum can direct an occasional thread.
Blogs on the other hand allow a company to control the editorial content of the website. Yet similar to email and forums a company can use an informal, conversational style of writing. A few years ago I recall one blogger at Macromedia told me the reason he started his blog was because he wanted to get information out quickly about products to customers. Blogs allow companies to quickly get information out to customers compared to forums because each blog post has a higher importance than the multitude of threads in a forum.
Corporate blogs allow more interaction between other blogs and websites than forums. That flexibility to interact in the wider online customer community means that blogs can give companies additional benefits in the areas of higher search engine rankings and exposure to new audiences beyond forums. To me both forums and blogs play a vital role in the online design tools for interaction with customers. And even though the amount of content in blogs may be less. It’s the open nature of blogging that allows interaction between individual bloggers that gives blogs their special role in the world of products development, marketing, search engine optimization and public relations.
See my complete article on the differences between blogs and forums, here. http://
blogsurvey.backbonemedia....provide_mo.html
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