heh...i didnt even pick the word out until i was listening for it.
Excellent find. The use of "incorrigible" inadvertently accepts the premise that there is something about being a Non-Quiche-Eating Real Guy that requires correcting.
I asked my husband, who has a degree in English Litteratire, if he knew what it meant, and I got a blanke stare in response. I showed him the ad, then he told me with trepidation that it might mean "unsatisfied." (read: really. Or really really really hungry)
I gave him a kiss as he pouted, realizing once again that I am starter than he is. Huzzah!
I was talking with Seth about this commercial a few weeks ago...and he wasn't sure what it meant either (although he's long conceded my vocab superiority, and I have acknowledged his chemistry and physics prowess).
It just seems to be an odd choice...as if some ad exec's thesauraus was getting dusty, and he thought he'd make use of it in the strangest way possible.
It's obvious that some Neanderthal wants to manipulate the vocabulary of vegetarians, feminists, and women. Don't swallow the propaganda! Keep using the word, even if it evokes the thoughts of men throwing off the yokes of their minivans, or perpetuates the stereotype that every real Asian man can karate-chop a cinderblock (but only if he's eaten a real meal).
Stop talking about the commercial too. It's obvious that some clever ad exec tossed in the one word that would manipulate you in to generating buzz for free. Heck, I never would have found it were it not for you and you-tube.
I love the Asian guy karate chopping the cinderblock....that's actually my favorite part.
I never said the ad exec wasn't clever....just that he has a dusty thesaurus. Heck, there's a lot to talk about within that ad and I don't mind generating buzz for it.
It's not an us vs. them mentality. I like the commercial...and I really like the hot guy who starts off the song.
" I am a man", "I am incorrigible" is actually a an obscure reference to A Tale of Two Cities by Charles Dickens (chapter 17). I can't believe everyone totally missed that!
OK, I'm kidding about that too, but it came up as a google search.
I love this ad too. It's well picked apart
" I am a man", "I am incorrigible" is actually a an obscure reference to A Tale of Two Cities by Charles Dickens (chapter 17). I can't believe everyone totally missed that!
OK, I'm kidding about that too, but it came up as a google search.
I love this ad too. It's well picked apart here , by tekanji. But she seems angry. Her comments make me snicker as much as the the ad. The only part she got wrong, I think, was the chick at the end. The Guy is obviously a sideshow performer (but a MANLY performer) and the woman in pink is in a carnival costume. Now she can't be too hot because this part here is an excuse to ogle the product. You want them to salivate over the burger, not the chick here. You will notice that she uses a manly shovel to present the product, and not something like a server tray. Of course, the shovel is clean and shiny, because your typical manly shovel would turn people off, and turn people's stomachs.
Anyway, I was snickering from the line “‘Cause my stomach’s startin’ to growl, and I’m goin’ on the prowl,”. Yea, that's what real MANLY men do, they “stalk” up on to the fast food joint and exchange green bits of paper for food.
I like to think picking apart propaganda like this makes you immune to it. Now if you'll excuse me, I've got to run up to Burger Fling for a quick bite to eat.
I saw the commercial once, I think. I, too, thought there had been a dusty thesaurus pulled from the bottom of some wobbly desk leg somewhere in ad land. It got my attention because that was a word that was used so frequently --oh, maybe the early 80's, not sure-- that it became really trite. "Oh, you are sooo incorrigible!" ....usually spoken to children.
Gee, I've reached that age where I'm a relic! An historical resource! You can set up that interview camera anyday now. I'll be in my rocking chair waiting to tell you all my tales from back in the day.
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