I have been facinated by the trend towards user generated content for some time. More and more companies seem to be following this trend, for example pizza hut is running a competition right now (www.pizzahut.com/vpofpizza) giving away $25,000 for the best user created advertisement. Companies are really buying into the new media phenomenon all over the web and it is definitely a area to watch closely over the next year or two.
I've been too busy catching up on my work to have taken the time to blog about this conference myself. I'm glad you enjoyed it. I enjoyed our panel and the one that followed to wrap up the conference. Thanks for capturing some of the more colourful stuff.
Nice wrap up!!!
Forget who said it but word of mouth is well recognized offline. It's when it moves online that seems to create a lot of fear, disruption and concern for companies present...
Sean, good distinction - thanks for that!
David, I was really impressed by your insights at the conference. Thanks for dropping by.
Joseph, I agree - user-generated content is opening up a huge new vista (and not the microsoft kind!)
Has anyone out there heard about WideCircles.com. It seems like a way better service then regular pay per click. Apparently they are using refering websites ( forums, blogs, wiki, etc. ) and have a viral word of mouth distributed approach to it which is engaging rather ther then interrupting customers. My friend told me he got over 500 visits from single post which cost him around $0.40c, within a few days. I am going to give them a try today . In case you are intrested here is it. http://widecircles.com?imt=3
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