I'm one of those 425. As a reader, I don't doubt the value of blogs. But as a working journalist who is constantly reminded by senior management of the problems facing our industry, I do doubt that they can support large companies and full-time employees in the same way as print.

There aren't many people who make a living from their blogging, and those who do seem to work a lot harder and take a lot more risk than the average print reporter. There are even fewer blogs that can support big companies with high-paid CEOs, profit-hungry stockholders and large numbers of staff not directly involved in sales or editorial (HR, IT, etc.)
Adam | 01.06.06 - 4:06 pm | #

Adam:

I don't see blogs as a replacement for other media-revenue-generation approaches, but as an essential addition to those approaches.

My point is simple: blogs can dramatically increase web traffic and reader interaction. They can create an additional flow of information and value for 'traditional' media. And any media company that doesn't have blogging as a part of its arsenal is missing out, and may be left in the dust.

Thanks for reading this blog. It doesn't generate any revenue, and won't. But it provides a lot of value to my business.

David
David Shaw | 01.09.06 - 6:43 am | #