This coupled with Joe Thornley's "tipping point" post are a nice pair of book-ends. While I'd love to believe we're so there, corporate inertia is a tough opponent. For every enlightened organization there are hundreds that are ostriching it on a daily basis.
David Jones | Homepage | 12.16.07 - 9:56 pm | #

Fantastic post, Scott. Well done.
Geoff Livingston | Homepage | 12.16.07 - 11:13 pm | #

Dave, not Scott. That's what I get for commenting past bed time. My apologies!
Geoff Livingston | Homepage | 12.16.07 - 11:14 pm | #

Very nicely done. I like the 'steps' approach to help prepare the voice that must be used to communicate effectively in the social media space.
Mario Bonilla | 12.17.07 - 12:36 pm | #

Hi folks,

Dave - I think you're absolutely right - there are a lot of organizations (perhaps the majority) still ostriching it (fantastic word, by the way!). Education and baby steps are the way forward.

Geoff - thanks!

Mario - agreed. I think organizations that go charging in are destined to fail. The same goes for evangelists inside organizations, too. Like I said above: baby steps.

Cheers
Dave Fleet | Homepage | 12.17.07 - 1:32 pm | #