Living in Florida where orange juice is serious business, that Tropicana redesign was, indeed, a disaster. People were chatting about it everywhere

I'm not a designer, so I don't know from jack....but maybe something a bit more subtle, not as dramatic, would've worked better. Didn't Aunt Jemima do a redesign? If I recall correctly, her redesign was a smooth transition.

G'luck with your work!
Cat | Homepage | 07.08.09 - 7:04 pm | #