If it's advertising -- as opposed to media relations, constuency building, lobbying, etc. -- then either figure is murky. Yes, image and issue advertising, as I said, often falls in the PR tool kit. Still, having worked on the agency side of the pR biz for 25 years+, $2 mill. or $3.8 mill per day "in PR" is misleading.
thanks for the input.
That $2 million number is actually way low. Robert was citing an old statistic.. It's actually $3.8 million, or $1.4 billion a year on print/tv advertising, of which nearly all is image oriented, and "public relations" in the broad sense of the term.
It's in the annual report.
http://library.corporate-ir.net/...-
MART_final.pdf
Wal-Mart has had a terrible time with PR in the strict sense because they've refused to buy advertising in local newspapers for years. The local papers HATE them, and now WM wants them to do puff pieces on how they help the community. The editors just aren't biting.
http://www.altustimes.com/articl...ns/
3mikecol.txt
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