Peter, this is hilarious. Thanks.
I agree, Peter. Having worked early in my career with a casket manufacturer, I can say that the NFDA and its members do a good, valuable, underappreciated job.
However, to tie a story into the Port deal?? There is no connection.
I would think, after the flooding of last September/October in the Gulf, there was a lot of need for funeral directors, esp. if any cemeteries were flooded. There's a story of the industry responding to actual needs.
But, to tie the NFDA assistance to a terrorist attack?
Mike
I don't take issue with the Funeral Directors Association's efforts to raise awareness for its good work through public relations. In fact, I believe the association was a sponsor of the building of the National World War II Memorial (a project with which I was involved for eight years).
What's misguided about this pitch is the tasteless tie between the a deadly terrorist attack and the organization's member services. Isn't there anything else the association could use to demonstrate its value?
P.S. Nothing from Heather on my end...
By the way, I got an email from Heather Huhman today pitching something or other. Perhaps you got it too?
I'd like to hear the tape recording of this conversation. Sounds a bit too canned to be real. But it is ... sadly ... realistic.
Peter - Through some bizarre timing, you should check out our latest bad pitch. It must be October with all of these dead pitches flying around:
http://tinyurl.com/mfwjw
Peter,
The article reminds me of advice given to me by my father on the subject of career choice. The genetically precise civil engineer wasn’t a big fan of PR.
Anyway, I’ve been thinking a lot lately about my "career" in PR. If I were given the chance to do it all over again, would I? My father used to always advise, “be a mortician… people are dying for your business.” I should have listened.
Regards,
Brian Connolly
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