Very good post. I am always interested in the "next" thing & staying one step ahead!
RMSorg
Peter Himler,
Interesting post. It is somewhat easier for me as a sole trader (British English, sole proprietorship, American English) to blend my personal and my small company stream. My blog & my company name is both called EGO for short (full co. name: Egoist International Business Coordinator) so what's how I will continue to build my personal brand.
Adding to the mix is my personal domain name Martin.Lindeskog.name. (I will set up a business site / blog at EgoSoleTrader.com later on in the future in order reinforce the meaning of the word ego and the focus on solo entrepreneurs, freelancers, sole traders, etc.) Martin.Lindeskog.name is linked to my Posterous page - ego.posterous.com.
How about starting a Posterous page?! 
Thx for this insight Peter. I follow Steve closely and he turned me on to Posterous..I think he's making the right move...It's such a great service to share via any platform, with what ever type and length of content you want..Hope to see you there..
http://kyledaustin.posterous.com/
-Kyle
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