Actually it was a campaign that did not have an agency driving awareness (as far as I know). This was as grassroots as it gets.
Peter Himler | Homepage | 10.08.07 - 10:24 pm | #

Do you know who did the PR for the wispa campaign? it was certainly a big one! Or was it a real WOM buzz without any viral?
Sol | 10.08.07 - 8:57 am | #