This is my observation as well.

Nothing wrong with emphasizing new media in a communication strategy, but it's symbiotic with traditional media.

An organization can't just post a blog story and expect it to be accepted as truth. The media filter offers third-party objectivity, which validates the organization's message and also protects consumers.

It's Communications 101.

Disappointed (although not surprised) to read that this problem in the White House press office persists.
BrianBurch | Homepage | 02.02.09 - 12:25 pm | #

Thanks, David. (It slipped my mind.) Corrected.
Peter Himler | Homepage | 01.30.09 - 5:41 pm | #

To keep the record clear, I have not been with The New York Times since last April.
David Cay Johnston | Homepage | 01.30.09 - 4:18 pm | #