it's basically a rhythmic reese's (i.e. the two great tastes that taste great together). both phrases had enduring popularity of their own for years before they had even been put together, due in no small part i am sure to their deliciously satisfying rhythmic bounce. not unlike peanut butter and chocolate, both of which were popular for years before their confectionery marriage, due in no small i am sure part to their deliciously satisfying delicious deliciousness.
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