HapRev, I spotted Manne's essay at the paper shop this week and ummed-and-ahhed about snapping it up. I decided not to on account of having way too much reading to do, so this post is very welcome.

I'd be in broad agreement with Manne, too, I think, in light of your review of her main points. I think, though, that the point made her about the functioning of capitalist production and its impact on these other social issues is just as important.

You hit the nail on the head when you say that marketing of certain products to kids (I only heard about the "tween" market a few months ago when talking to a school teacher mate of mine who was disgusted by it all) is undertaken in the service of capitalism. Specifically, I guess, it is a symptom of overproduction and the need for the "sales" process to stimulate ever-widening markets for goods produced. Another example would be make-up for young girls.

I reckon that the concept of overproduction, and the way that it necessitates the broadening of markets through the sales effort, is a vital tool in explaining the role of capitalism in people's daily lives. It is overlooked too often in favour of sexier political talk.
Damian | Homepage | 04.18.08 - 4:34 pm | #

Sorry, mate. In para two that should say, "I think, though, that the point made here..."
Damian | Homepage | 04.18.08 - 4:35 pm | #

Thanks Damian. The 'broadening of markets' that you mention, at a societal level, is also mirrored IMO at a personal level, in a society which enourages individuals to, well, 'individualise', that is, cultivate their narcissism and pursue short-term gratification. I think it also encourages all people, and women in particular, to objectify themselves, adding another level of psychological alienation to that which would already exist in any given society.
THR | Homepage | 04.18.08 - 5:21 pm | #

I think the contradiction between social conservatism and neo-liberal economic policy is a long-standing one that is being brought to the fore in public debate as the contradiction becomes ever more apparent. Boris Frankel's 'From the Prophets Deserts Come' (1992) is useful in this regard, as are his subsequent writings. It also takes place within the context of the decline of social democracy. On Frankel, see:

http://www.api-network.com/main/...ox=& Review=5359

On the decline of social democracy, see 'Aufheben':

http://www.geocities.com/ aufhebe...f_7_socdem.html
@ndy | Homepage | 04.18.08 - 6:20 pm | #