I agree. There is not way a page is going to shoot to the top 10 in a day. However, the internet does provide great mechanisms - PPC - to get messaging into the eye of the user.
Linda | 08.03.07 - 8:54 am | #

They did offer an apology on Thursday. You can find it many places on the web http://tinyurl.com/2dyanl

Even though in this case an apology probably isn't good enough due to the children at risk.
Anonymous | 08.03.07 - 12:07 pm | #

Thanks for the update, glad to see Fisher-Price/Matel is apologizing. too bad the apology still isn't hosted on their website though. I know it's not much, but at least it's something.
Megan | Homepage | 08.03.07 - 4:05 pm | #

Handling the crisis better? What about searching out blogs and forums bashing their product and spreading this news?

I think stepping into the conversation as a company in a transparent, real, sincere way might have been a good use of a PR pro's time that day.
Vince | Homepage | 08.06.07 - 3:37 pm | #

Vince, great idea. What blogs/forums have you noticed (other than MediaHatch) that are discussing the debacle?
Megan | Homepage | 08.06.07 - 5:10 pm | #