I don't know the details of the contest. The material that the contestants have to work with may be hopelessly hokie, in which case the program is DOA.

But here is where it might work.

I like to read bloggers who are enthusiastic about the subject that they are writing about. That's what makes them rise above hired hands like reporters and copy writers.

Maybe, just maybe, the GM folks could luck into someone who really loves his or her suburban and could reveal a feature that could otherwise never see the light of day, a feature that could sell a bunch of Suburbans.

I think that it's a good concept. It would be fun to manage: just facilitate and stay out of the way.
Harry Chittenden | Homepage | 03.24.06 - 4:19 pm | #

Harry:

Great, great idea ... especially since there are probably tons of unique ways that people utilize the space and power of a truck like that.
John Wagner | Homepage | 03.24.06 - 4:26 pm | #