Brilliant, John -- we have certainly all "been there" more than once!
The part about getting fired for producing no coverage is my favorite part about agency life.
Great post. You're right on target.
Sorry I haven't left a comment in a while. I've been busy with our new chili powder client. Right now I'm working on the ultra-creative and newsworthy "fall is the perfect time to make enchiladas" press release.
"fall is the perfect time to make enchiladas" ... that's classic. Reminds me of when I ... for real ... wrote my "September is National Head Lice Prevention Month" release for a cutting-edge hospital I worked for.
I loved this post because now I can explain to my coworkers why we get so many stupid press releases.
Mike:
Look out ... the UCL is on the account now and he'll no doubt be bombarding you with news releases like:
"I see a modern oven and it frightens and confuses me. How did the fire get inside it? I don't know ... but I do know this: Fall is the perfect time to make enchiladas with Johnson's chili powder. Available anywhere modern man gathers food and other conveniences."
I'm actually fairly new to this pr game - but I have been amazed at how much value clients put on stories in the media - i guess it helps with awareness, but it's not really touching people - at least not the way you wanted the chili powder people to reach out - i just shake my head. nellie
John, your most recent comment is the funniest thing I've read in a long time.
Okay, this is great stuff, makes me laugh out loud.
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