Communication Overtones Comments
I don't let my fondness for a company or product stand in the way of my analysis of it.
While I may want the company to succeed, the company flat out needs critique. Without critique, how can they improve or know what customers or blog readers want?
I agree with your suggestions, and I like how you mention that they should include interesting trivia about McDonalds.
I agreem, constructive criticism is good
Kami,
Excellent observations, comments, and postings. We respect your professionalism.
did you see my latest blog responding to your input?
http://csr.blogs.mcdonalds.com/d...com/
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Learning From a Former Employee
A few weeks back, I got a comment from Kami, a former crew member at McDonald's. She had some good advice about the blog. Check out her blog if you'd like to read it.
I have a question for you, Kami, and anyone else out there who wants in on this discussion: What did you learn while working at McDonald's?
A lot of people have a negative view of jobs in our restaurants. I see McDonald's as a place for learning and opportunity--a place that gives young people some excellent starting experience and discipline. If you walked around our headquarters, you'd come across more than a few people who started as crew members and worked their way up to management positions. And those who don't stay in the System can take the skills they learned somewhere else if they choose, as you did. How did working under the Arches help you?
I didn't start at McDonald's, but I've been here 23 years, and they've been very good years. People keep asking me what I do. Well, I "direct" Corporate Social Responsibility for McDonald's. I'm very proud of the fact that my company has this position and such a department.
I, my team, and many others here at McDonald's work together in varied ways to develop the right policies, programs, projects, and direction related to our most important impacts on the world--from sustainable agriculture to environmental management in our restaurants to efforts with our people and community-based initiatives. It's the best job at McDonald's--at least for me. The work we do can truly change things in big ways.
Back to your blogging advice: I agree with all you say. I'm trying to find time to post more often and create smaller chunks, as you suggest. I like the feedback, even when it's critical.
And, yes, we are the largest purchaser of apples--at least in the foodservice industry.
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I will most certainly respond and give you some insights into what I learned at McDs. It will probably be on Monday because I have training today, but I think it would make an excellent post. In many ways it was my first job in public relations.
Outstanding! I would like to exchange management ideas with you. I have always been a huge fan of 'special sauce' and see many angles that McDonalds could use to market it as a stand alone product.
It's great to see what a successful blogger, like yourself, has to say about what makes a blog successful. Most people will read the shorter blogs that get to the point quickly, rather thana a legnthy one. I also think writing about unusual things was great advice to McDonalds's. In the online world of today almost anyone can start their own blog, if you want people to visit your site and read what you have to say you have to write on material that your audience would find interesting. Telling Mr. Langert write about the "tough" topics is great. I would visit McDonald's blog to see their response to bad publicity about obesity etc... I will also take these suggestions for my own blog. Thanks for the post!
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