Kami, I was reading fast and thought the title of your post was "PR and Advertising are Equally Offensive."

Ah well.

My experience when I was working in campaign politics was that "earned media" (i.e., PR, in the jargon of campaigns) was FAR more effective than "paid media" (i.e, advertising) -- because of the implied third-party endorsement. PR can also be far more cost-effective in a cash-strapped environment.

Advertising has its place, of course, my first choice is almost inevitably a well-designed, well-executed, strategic PR plan.
Shaula Evans | Homepage | 10.03.06 - 12:44 pm | #

Shaula; Hey, whatever drives traffic (ha-ha). No, obviously I agree that a PR campaign is preferred. But I think we need to make sure we don't make unsubstantiated claims about the effectiveness of PR. In other words, PR is pretty effective, even without embellishment.
Kami Huyse | Homepage | 10.03.06 - 12:57 pm | #

Agreed. The hype does the industry a disservice.
Shaula Evans | Homepage | 10.03.06 - 1:18 pm | #