I actually just shared this on Geoff's blog a few moments ago. I post it here as well. Regarding brand, let me offer a quote we have hanging in our lobby area at Mullen:

"Good work tells you what a product does and why you should buy it. Great work conveys what a brand stands for and invites you to share in its beliefs."

Blogs are an extraordinary tool for inviting people to share in your beliefs. Sorry I missed your presentation!
Leo Bottary | Homepage | 04.23.08 - 3:12 pm | #