Thanks for taking the time to read the book, interview for the book, and write this review. Hopefully, the book will be of service to those who are thinking of engaging in social media. Cheers, GL.
Geoff Livingston | Homepage | 12.04.07 - 2:17 am | #

"Shocked" as in you weren't given credit for the 7 categories? Or shocked as in pleasantly surprised?
karen | Homepage | 12.04.07 - 9:43 am | #

Oh, Kami. BTW, folks who are interested in the discussion of value as it relates to marketing should read the marketing classic by Al Ries and Jack Trout, "Positioning." That book created the concept of the value proposition.
Geoff Livingston | Homepage | 12.04.07 - 11:11 am | #

Geoff; Thanks for stopping by and clarifying the value proposition credit.

Karen; As in pleasantly surprised. I was certainly given the credit, Geoff is a master at credit giving.
Kami Huyse | Homepage | 12.04.07 - 1:16 pm | #

As my students would say, kewl.
karen | Homepage | 12.04.07 - 2:29 pm | #

Kami - Using your 7 categories was a brilliant move on Geoff's part. It set a structure for the book. Appreciate the shout out.
Toby | Homepage | 12.04.07 - 11:08 pm | #