Except PR is paid for by many organizations. Either internal staff or agencies, so that makes it marketing.
Geoff Livingston | Homepage | 02.23.08 - 1:46 pm | #

There is a difference between paying for a function and paying for placement.
Kami Huyse | Homepage | 02.23.08 - 4:10 pm | #

Yes, one is advertising, the other is earned (PR). But PR is oft deployed as a marketing tactic. Advertising is another marketing tactic.
Geoff Livingston | Homepage | 02.23.08 - 9:06 pm | #

Oh, I see, we are going to have the argument about who owns PR. It's a tired argument, but hey, I'm game. Often marketing owns PR, often to the detriment of the function. But this is not always so. I am a pragmatist and think that each company will have to decide where PR fits best with its overall goals.
Kami Huyse | Homepage | 02.23.08 - 9:45 pm | #