Kami,

Thank you for the link to Visible Measures. I didn't know about them. I tried to boil it down as well in the link above. My thoughts on what works (examples are a bit dated as I put this together about a year ago):
* it has to be compelling (this might be oddly funny i.e. NUMA NUMA, timely i.e Paris Hilton ’s response to John McCain, heart-warming like the late Randy Pausch’s last lecture, or just oddly compelling like the Daft Punk girl)
* a story arc – albeit short – not all videos have them but it can help
* something people can identify with
* safe for work – most people view online video at work, don’t make them feel like they’re going to be fired for watching
* a core audience – who is going to start the video moving? There has to be some core group that cares about the content, then it can move beyond them
Josh Morgan | Homepage | 07.18.09 - 2:32 am | #

Josh;

Some great extra tips. For anyone else reading, just click on the homepage link in his comment to read Josh's post about this.

Funny think about social media and online video is that it usually is really better suited for a niche or a vertical area. Maybe we could say that it has to be oddly compelling to catch the attention of the masses and break out of niche-dom.

Kami
Kami Huyse | Homepage | 07.18.09 - 10:01 am | #

I enjoyed that viral video post of yours. And here's a bit of a thank you, just for you.

http://www.psychotactics.com/freezone

Thanks again, Kami.
Sean | Homepage | 11.04.09 - 7:34 pm | #