I thought the Radar story seemed eerily familiar - the post you reference is from 2006, and fortunately, Apple retained Justin Long and maintained the campaign, which offers the dual benefits of being effective and really, really pissing off Bill Gates.
TC/Copywriter Underground | Homepage | 11.11.08 - 12:23 pm | #

I stand corrected. And thank you for doing that. Glad to hear it's still running. I should have double checked my sources as well as the date of the source.
Kevin McIntosh | 11.11.08 - 1:59 pm | #