For sites that Google 'trusts' they pull the description from the meta tag.

I'm 50% sure its just a ploy to get more search engine traffic
AhmedF | Homepage | 05.21.07 - 4:45 pm | #

I have gone through the process of getting listed in TrueLocal and I can't believe that they would ever have the type of reviews that would be useful (largely unmoderated, anything negative, ..)
Ross Hill | Homepage | 05.21.07 - 6:41 pm | #