I really enjoyed this post and I agree that TV still has life left. According to NielsonMedia, in the 2006-2007 broadcast year, the average American watched 4 hours and 34 minutes of television per day, down 1 minute from last year. Although with the increase in commercial zipping with DVRs, I'm noticing more blatant product placement. Some possible solutions are to decrease advertising time to one 30 second ad per segment so viewers will not bother zipping through the commercials or make ads more content rich.
Great article and I totally agree with you. TV is still an important part of people's life and it's still if not the best, one of the best marketing channel.
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