I agree Micheal
It's what psychologists call the "perceptual set" ...in the examples you have given , the set gets defined with the needs of the person
warm regards,
Gautam
P.s. Have removed some scripts from my blog and its a little faster now 
Take a look and let me know
Gautam, I tried your site three times. The first time wasn't so fast though perhaps a bit faster than before. The second two times were pretty good. I tried to leave you a comment however and your site asked me to sign in with a username and password! I don't think that's a good idea if it was intentional. Also, went to your family site. I thought at first that you named your daughter Saachi in order to encourage her to take up a career in advertising. In one picture your mother-in-law is wearing a sari but otherwise your family looks a lot like a regular North American family. Perhaps you can comment on that on your site sometime. We hear a lot about the Indian economic boom but we don't really know the people involved in it. I find that my Indian friends here are a combination of Old World and new and I'm wondering if the middle class which is involved in the Indian boom is essentially the same.
Forget where I got this:
"Seeing isn't believing. We only see that which we already believe."
Ahh, the R-complex. She's a thick skull within a thick skull.
Nice post, Michael.
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