Are you serious about this Spirit thing? Jeebus, that clip has as much to do with Eisner's work as the Adam West Batman does to a competent piece of filmmaking.

Miller has made Jackson look like a combination of Stepin Fechit and Geoffrey Holder in the 7-Up ads, Macht look ridiculous in the mask (and not in a good way), and he himself shows little evidence he's ever seen a film, let alone that he knows how to direct one.

I realize I'm sending a comment to a guy who thinks ASB&R isn't an utterly risible disaster, but c'mon -- this looks as terrible as the trailer promised.


There's something wrong with the Adam West Batman?


Totally with you here about the retailer taking money from himself with that newsletter. The fanboy retailer model is one of the many things wrong with this industry.

As for the clip, I thought it was fun. Light-hearted stuff like this was not unheard of in The Spirit.


Totally with you here about the retailer taking money from himself with that newsletter. The fanboy retailer model is one of the many things wrong with this industry.

As for the clip, I thought it was fun. Light-hearted stuff like this was not unheard of in The Spirit.


For whatever reason I had trouble posting a response to the original thread yesterday. But yeah, I couldn't get how anyone could possibly think that it was a good idea for a retailer to provide "reviews". There's a rather obvious conflict of interest and the impact of a negative review. Recommendations are one thing; if you went up to the guy at any kind of shop and said, "What's good?" they'll help you. When you call them "reviews" then a whole different set of expectations and requirements falls into place.


Y'know, I think I'm gonna stick a great big banner on my blog saying "Don't Read This Blog". They'll all think I'm an honest blogger and that'll get me oodles of traffic...

...erm, wait. I don't have a blog, do I. Damn!


Hmmmmm. Is it possible to both agree with Kevin and with the "it's a slippery slope you're on there, internet" guy? Because on the one hand, it seems like a bad idea to talk smack about one's product, but on the other hand, a lot of comics bloggers are also people who sell comics for a living, and what they have to say about them is not always sweetness and light, and much of it (presumably) is being read by their customers.

Weird thing, though...I can't find it in my heart to get incensed over some guy giving a withering review to an X-Men comic book, but I do think perhaps one comics retailer calling another "goddamned stupid" is not so great a thing. Different set of priorities, maybe?


With my computer muted, I supplied my own dialogue to the Spirit clip.

"You don't get it, Octopus. This isn't a mudhole. It's an operating table...and I'm the wacky intern."


There will be no besmirching of Adam West's Batman in my presence.

Also, I find myself hard-pressed to disagree with the good Mr. Jackson. Toilets are always funny.


Is that Frank Miller or Roger Glover from Deep Purple?


"But yeah, I couldn't get how anyone could possibly think that it was a good idea for a retailer to provide "reviews""

It could only make sense if there was a contrasting opinion from a second reviewer, for more of a Siskel & Ebert vibe. Customers may find their tastes align with one of the two reviewers, so if the other reviewer pans a comic, it won't be as potentially damaging to the store.

On the other hand, if all the reviews are two thumbs up, or mixed, but never two thumbs down, it starts to look a little hackish.


Seems like the review thing would make more sense with more of a Siskel n Ebert thing, where the shop owner's negative review might be balanced by someone with different tastes who liked it, and customers could gravitate towards the opinions of the reviewer with similar tastes.


Yeargh, curse you HaloScan.


Um.... is the Spirit supposed to be funny? I'm not overly familiar with the work, but it looked like there were some unintentionally funny moments there. The whole thing looked very ham-handed. Was that on purpose?

It looks like a Warren Beatty "Dick Tracy" remake. I'm thinking I'll pass.


McGee: Most bloggers tend to differentiate between representing themselves and their store. This guy was sending out a mass email to his customers and telling them not to buy a product he's stocking. That's pretty "goddamned stupid", I'd say. Can you imagine Borders telling customers not to buy, say, Da Vinci Code in its newsletters, or your local cinema telling its customers not to watch Dark Knight? But in comics retail, well...


Mike McGee - Well, it isn't so much the review aspect as it is the use of the words "NOT BUY." Had it been just the review, even a negative one, it would have seemed a little odd to have it in a marketing e-mail, but maybe that would have been okay. But adding the words "NOT BUY" -- a retailer, telling his own customers that he doesn't want them to spend money on something he's carrying -- that's remarkably self-defeating.

And I would argue there's a difference between a marketing e-mail and a weblog...that e-mail is going out to all the customers who subscribed to it, as an official representation of the store, with the intention of getting folks in the shop to buy things. A weblog is more of a personal outlet...in my case, a handful of my customers are aware of my site and read it, but they're folks I've had good relations with over the years, and there's nothing on the site that's coming as a surprise to them. Anyway, I've talked about this in detail a few months ago, if you're interested.


Jeffrey and Mike -- The self-defeating reviews do appear in those arenas, though...if you look at Amazon's reviews, you'll find not only customer rants and raves, but editorial reviews (usually from Publishers Weekly and the like) that are often not flattering. Likewise, sites that offer you showing times for movies in current release often present linked reviews that may not entice you to pony up your eleven bucks. Mind you, this isn't the same thing as the ticket-taker rolling his eyes before waving his hand in the general direction of the cinematic catastrophe you're so tasteless as to want to see, but I'm not sure the email newsletter is, either -- presumably, the guy's readers have signed up for his mailing list because they'd like to know his opinion, and don't feel he is inflicting it upon them, casting aspersions on their tastes, etc. I'm thinking that, because these people have elected to be on that list, they are in essence soliciting his opinion in a way not far removed from an in-store customer asking, "Is this book any good?"

All that said, were it me shopping there, and were this a book I wanted to buy, I might well anticipate getting the High Fidelity treatment at the counter. But I did (kind of) ask, so....

Were it me selling comics, though, I'm pretty sure my newsletter would emphasize what books you should buy, yes.


I read through Kevin's thing just to catch your posts and wow, it is weird to see you swearing. Almost as if I saw Bully swearing. Almost.

Mike is getting all grim and gritty on us.

Marketing ploy or marketing ployest?


I agree with you about that Spirit clip. Much more in the vein of Esiner's strip.

and yes, it's supposed to be funny and unbelievable and fun.

Which that clip was.

Still wish they had kept the Octopus' face covered in shadow. If they had to have Samuel L. Jackson, I wish they would have used him as that wonderful detective from the comics.


Love the Spirit. Love Eisner. Hated the clip. Similar to when Obama stated that we don't have to drill off-shore because we could save just as much if everyone filled up their tires properly. The audience seemed to laugh for all the wrong reasons and they were not sure why. And those were FRIENDLY audiences.


Mike McGee - It's not the negative reviews so much...it's just that finality of the statement "NOT BUY." I get what you're saying, that hey, his customers signed up for his list, they knew what they were getting into...and that's fine. If that works for him, then great. And even though a negative review may send the message "I didn't like this, and you might not either," there's still a little leeway there. You and I have both seen and read bad reviews of things that we went ahead and saw/read/listened to anyway. But actively, explicitly telling your customers "do not spend your money on something I've ordered and am going to stock on the shelves and, by the way, I can't return them if I can't sell them" - that's a strategy I just can't get behind, particularly in so marginal a business as the comics industry.


Re; The Review.

You and Kevin are correct. Any retailer advising their customers not to buy something they are selling in their store is stupid. Basically, and since you are a retailer, Mike, maybe you can correct me if I'm wrong, the job of a retailer is to sell stuff. Advising potential customers not to buy something kind of works at cross purposes to that,

Maybe he woefully underordered that issue of Astonishing X-Men and wants to save himself the hassle of reordering?

Another thing about that review that irks me, and it's not really germaine about this discuss, but it seemed it was not written from the viewpoint of looking out for his potential customers but rather because he likes to hear himself speak.

Re: The Spirit clip.

I respect the opinion of all who liked it, but this was painful to watch for me. Granted, it was out of context, but it seemed amateurish.


Well...yeah. "NOT BUY" is a little. Um. Definitive.


As an olde tyme Spirit fan my first fear is this being another Sin City. The violence of this clip is like Evil Dead II, which may be the only way to make it work. I never thought a Spirit movie was even possible on the level of doing the original art and stories justice. The perfect format would be a weekly series retelling the comics pretty much as written and directed.

I don't mean this exactly, but The Spirit himself is probably the least interesting element of the Will Eisner stories. To do a Spirit movie right you'd have to make sure everything else is correct before adding The Spirit himself.


I thought it made for a good discussion, Mike. Take out those two last words, "Don't Buy" and it changes the whole tone of the argument.

I'm embarrassed to admit that I reacted to the first part of the blog and didn't get to those last two words before I posted. My bad. Won't do that again.

Still, I think it's possible to review books both positively and negatively, and still be doing your job as a retailer.

After all, many of your posts are oh so mild joshing of the concepts, or out and out damning with faint praise, or giving the old backhanded compliment.


To be fair, I often tell my customers not to buy something. But in my defense I am telling them not to even consider buying the flounder or the sea bass because my manager is too lazy and stubborn to throw away six day old fish. also, I got yelled at for it once. So, in summation... anyone hiring?


Duncan - My posts are on my weblog, and not being sent out to my customer base as part of a marketing e-mail officially representing the store. There is a difference.

And thank you for acknowledging that the "NOT BUY" part of the review was the problem. It's not so much the providing of reviews, positive and negative, that's the issue...it's explicitly telling customers that you don't want them to buy product you've ordered on a nonreturnable basis that we found puzzling and self-defeating.


I don’t understand why anyone is debating Kevin on this. His thesis is extremely straightforward: It’s stupid for a retailer to order books he intends people to purchase, then actively urge them not to do so. It’s counter-productive. Integrity is all fine and dandy, but if a retailer plans to pay his mortgage and other bills, he might want to actually encourage people to BUY his offerings. The last time I checked, mortgage and credit-card companies don’t accept excess copies of The X-Men as payment. The fact that there’s even a debate going on about this is mindboggling.


Thanks for the Spirit clip - now I really *have* died inside.


I wonder if it creates any awkwardness for regular costumers. On my part I know that if the owner of my comic book watering hole had deemed an issue unbuyable and I bought the despicable comic, I'd feel obligated to defend my choice as a consumer.

Then again, I do assume that the majority of people out there are as crazy as I am...


And I think I'm done with the topic, if not for my sake (and need to move on to other things), but for poor Kevin's as well.

I believe, by and large, most people agree with the central premise, that using a marketing e-mail to single out a product you've ordered on a non-returnable basis and inform your customer base to NOT BUY IT is a peculiar retail strategy. It's not about "retailers directing customers to good product," or "retailers providing reviews" or whatever.

It's about a retailer explicitly advising "DO NOT COME TO MY STORE AND SPEND MONEY."

It's all about the "NOT BUY." It's not about anything else.

There. I'm done.


NOT BUY the Spirit


Oh, Andrew...!


"You and Kevin are correct. Any retailer advising their customers not to buy something they are selling in their store is stupid. "

Perhaps the main sin in saying that in an email newsletter is that you're not giving the customer a reason to even come into the store.

"Maybe I'll go to the shop today... Hm, a review of that comic I heard of... 'Don't buy', he says. Maybe I'll work in the yard instead of going into town."

Getting them in the door so they can buy *something* probably ought to be the guiding principal behind what you include in the newsletter.


"principle"


"pedant"


And before it goes any farther than that, let's stop the comments in this particular thread right there.


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