Wordrider (Mordechai "Morty" Schiller)
I agree with Steve O'Keefe. Being straight and true in your communications is always best. I'm reminded of Malcolm Gladwell's comparision of Edward L. Bernays, the master of "spin," and Lester Wunderman, the master of in-your-face direct marketing, in his 1998 New Yorker article "The Spin Myth" (go to www.gladwell.com for a copy). At the end of his comparison of the two men, Gladwell writes: "Ideas and candidacies -- not to mention albums [record] -- are sold by talking plainly and clearly, and the louder and faster the whirring of the spinners becomes, the more effective this clarity and plainspokeness will be." I see clarity and plainspokeness as truthful. I see "spin" as false.
I agree with Steve O'Keefe. Being honest and straightforward in your communications is best. I'm reminded of Malcolm Gladwell's comparison of Edward L. Bernays, the master of PR "spin," and Lester Wunderman, the master of in-you-face direct marketing, in his 1998 New Yorker article on "The Spin Myth" (copy available at www.gladwell.com). In his conclusion, Gladwell writes: "Ideas and candidacies -- not to mention albums [record] -- are sold by talking plainly and clearly, and the louder and faster the whirring of the spinners becomes, the more effective this clarity and plainspokenness will be." Clarity begets the truth. Spin begets falsehood. It's the same in everything -- from business to personal relations.
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