Marc, I'm glad to have a different perspective and I welcome what you say. 
Point taken. I suppose I consider everything a concept. 
Marc, I well know that in the creative process at times an artist can reach a "wall" or a barrier she can't surmount. That differs from folks giving a presentation and momentarily losing touch with a key point they know well. So the definition of "braincramp" is key to the solution you bring. I really like the fact you have something new in mind.
You have proposed strategies an artist might use as he works to overcome a standstill. Your ideas are extremely important and if I may I would like to use these in another post.
Thanks so much for coming on board with your wisdom!
As endearing a term as 'braincramp' is, I can't help but feel it's actually a result of a braincramp.
Here we have a concept ( combining two or more ideas that where previously considered unrelated ) derived from the exact process it's working to resolve.
The act of identifying, acknowledging, and personifying and then later, perpetuating is in-fact, the result of a braincramp.
The concept of braincramps, is a direct result of creative thinking. Which, in my mind ( basal ganglia ) is the brain naturally resolving a proposed problem. The problem being, not being able to think creatively.
So, one get's creative to solve it.
Is it me, or is this redundant and really only disproves itself?
Brad, you have a great tactic here and I'd like to share yours upfront as well! Thanks for your wisdom.
I have brain cramps all the time! Over the years I've learned not to panic. It only makes them worse.
Patience makes perfect. Walk away from your project, let your mind wander. Suddenly an idea will hit you. I've experienced that many, many times.
Sometimes it's enormously helpful to seek out those people with whom I have creative chemistry. An hour of conversation with the right person makes my brain cramp disappear. (A beer or two during the conversation can accelerate the recovery process even more.)
This is just too good to stay underneath in comments where some folks might miss this gold. I am going to highlight your great response in a blog, Mike. Thanks for a really thoughtful response to my questions!
Love the image of a "braincramp".
Many of my business clients suffer from what could be called a "braincramp".
A physical cramp keeps us from moving at full speed and takes us out of the game.
An organizational braincramp keeps us from advancing as a group toward a successful outcome thus taking us out of marketplace competition.
When a business does not know how to generate lots of ideas around challenges that arise, it is suffering a braincramp.
Most have one or two ideas with which to run and they don't work all that well. They are hobbled and pull up lame.
I tell the clients I serve to "fish with a net" when it comes to generating possible solutions. And then I show them well proven ideation models that help them loosen up their cramped brains.
Better to have lots of fish to choose from when the time comes to fry one up!
Will think on this more but what a provocative metaphor!
Keep creating,
Mike
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