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$\"Gravatar\"$ Take a hard-core, journalism-focused writing class. Or three of them. I'm talking grammar, parts of speech, \"affect vs. effect,\" \"because vs. since,\" story composition, headline writing -- all that jazz.

The ability to write well -- really, really well -- absolutely cannot be understated.
Mike Keliher | Homepage | 04.03.07 - 10:00 am | #

$\"Gravatar\"$ To thrive in public relations, you must have three key ingredients to your personality: determination, enthusiasm and you must be organized. Also, you must be quick and efficient.

Public relations is a lot like sales, especially when it comes to media placement.
Tim Otis | 04.04.07 - 12:00 am | #

$\"Gravatar\"$ Ditto.

Also, you need to be committed to life-long learning. This business changes faster than autumn leaves in Duluth. You need to read, try new things, be open to failure, be aware of successes.
Kristin | Homepage | 04.04.07 - 2:48 pm | #

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