What? Not one comment in response to this blog after two weeks?
In my experience, classic PR approaches apply - but with a couple of added questions:
1. What's the situation?
2. Who is our audience?
3. How does our audience interact with social media?
4. Are they active bloggers, or actively uploading content? If not, are they avid consumers of online social media content? It makes a difference. The PR plan will have to meet them where they are. (Need that be said?)
I could go on, but, this is really no different from the basic PR plan that we all use.
Social media PR requires a lot of monitoring. It requires having someone there to respond as content from your audiences comes in.
But in the end, it's worth it. It does require transparency, but with transparency, (hopefully) comes integrity. (If your client's not okay with that, that's a whole nother topic....)
Great post. I really love the stats provided. Great topic to discuss how social media is changing the way people are thinking of PR. One important note is that negative Social Media product or service feedback can actually be used in a positive manner by quickly responding to the complaint and making a concerted effort to fix the issue or complaint.
Mike Rynchek
Spyder Trap Online Marketing
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